Event Performance Report · [Month Year]
196 guests. [X] cars sold. One weekend.
A single-point Chevrolet dealership · [City, State] · Event [dates]
Invitations mailed
Guests through the door
Response rate
Vehicles sold
The event
What the weekend looked like
The list was built from the store's own finance and service records, purified, and weighted by ZIP code toward the areas most likely to respond. Invitations went out first-class with a short offer window. On event day, a greeter qualified every guest at the door and a Top Gunn closer worked the floor with the store's team.
[Add 1–2 sentences: what the store needed (aged units, tier gap, slow month), what the piece featured, and anything specific about the weekend.]
From mailbox to showroom
Where the money went
| Stage | Volume | Unit economics | Rate |
|---|---|---|---|
| Invitations mailed | 8,800 | [$X per piece] | ~80% first-class |
| Guests at the door | 196 | [$X per guest] | 2.23% of pieces mailed |
| Vehicles sold | [X] | [$X per car] | [X%] of guests |
| Gross | [$X] | [$X avg per deal] | Front + back |
Note to self: show gross profit, not total sale price. It's the number a GM trusts.
By ZIP code
Why the average hides the story
The 2.23% overall rate is an average. Some ZIP codes cleared several percent and others came in at zero. A flat, even mailing would average out the same while wasting pieces on dead ground. That spread is what tells the next event where to put more names.
Response by ZIP [replace with real data]
Bar widths are placeholders. Set them from the real ZIP report.
Inventory impact
What sold, and what came in on trade
New vs used
[X] new · [X] used
Trades captured
[X] deals with a trade ([X%])
Aged units moved
[X] units over 60 days sold
More results
Other events
10,120 invitations, weighted ZIP by ZIP
One ZIP code carried about 17% of the entire mailing because that's where the buyers were. [Add units and gross]
[Headline result]
[Short summary. Ask Amos for a past event's numbers.]
1. Guests are counted from Guest Information Sheets at the door. Sales are matched from the dealer's records for the event window. [Confirm how matching is done.]
2. Dealer identity withheld at the dealer's request. Customer names are never published.