Compliance & data
Prize mailers are regulated. Ours are built for it.
Fully insured · Co-op compliant · Built for Texas prize rules
Under Texas law, the company sending a gift or prize notice and the dealer it promotes can both be responsible for what it says. Here's how we build every piece to protect you.
Our commitments
- Required disclosures are clear on every gift or prize notice.
- No fake government documents and no false "you've won" language.
- Registration gifts on hand for every eligible guest. Everyone leaves with something.
- Every piece built to your manufacturer's co-op guidelines.
- Your customer data stays yours. [Describe how data is stored, who can access it, and when it's deleted.]
- Fully insured. [Carrier / coverage details, if you want them public]
What Texas requires on a gift or prize notice
The Texas Contest and Gift Giveaway Act (Business & Commerce Code, Chapter 621) sets the rules for mailers that offer a gift or prize. At its core is a disclosure requirement. If attending a sales presentation is required, the notice has to say so clearly, along with roughly how long it takes and what's being sold.
| Requirement | What it means for your mailer |
|---|---|
| Disclosure | Say clearly that a sales presentation is required, about how long it lasts, and what's being sold. |
| No false wins | Don't tell someone they've won when they haven't. |
| No fake official documents | Nothing that looks like a government or court notice. |
| Check look-alikes | Any check-style piece must be clearly marked as a non-negotiable specimen. |
| Fulfillment | Prizes and gifts must be available as promised, or covered by a raincheck. |
| No pay-to-play | Guests can't be required to pay to receive the gift. |
| Records | Keep event records available for review. |
This is a plain-language summary, not legal advice. [Have counsel review this table and the exact statute sections before launch.]
Federal enforcement is active
The FTC has pursued automotive event marketers over mailers that gave a false impression of what recipients had won. In July 2025, the Fifth Circuit upheld an FTC ruling in one of those cases. Dealers are right to ask vendors about this, and we'd rather you ask.
Two separate questions
"Everyone leaves with something" protects the guest experience and your CSI. Whether a piece's wording is compliant is a separate legal question. We handle both, and your legal team is welcome to review any piece before it drops.
Co-op compliance
Manufacturers reimburse part of approved advertising only when the piece meets brand guidelines on logos, disclaimers and imagery. Every invitation is built to your brand's standards from the start, so the reimbursement stays yours.
Your customer data
You're handing us your customers' information to build the list. It's used for your events only. [State how the file is transferred, where it's stored, who can access it, and when it's deleted. If there's a security audit or written policy, name it.]
Want your legal team to see a piece first?
We'll send a sample and the disclosure language before anything prints.
Book Event Plan Call →Sources
- 1. Texas Business & Commerce Code, Chapter 621 (Contest and Gift Giveaway Act). [add link]
- 2. Traffic Jam Events, LLC v. FTC, U.S. Court of Appeals for the Fifth Circuit, July 10, 2025. [add link]