The Dealer Event Playbook
Sale events, the list, and the rules, from people who've worked the floor.
Plain guides for GMs and owners on running events that sell cars and protect your store.
Sale Events
Do Dealership Sale Events Still Work in 2026?
Why most events fail, what the good ones do differently, and how to tell which kind you're buying.
[Date] · 7 min read
In this guide
- Why generic mailers fail
- The three costs an event should solve
- Prep, the door and the floor
- How to measure it
Compliance
What Texas Law Says About Prize and Gift Mailers
The disclosure rules, the prohibitions, and the questions to ask any event vendor.
[Date] · 6 min read
Strategy
Sale Event vs. Lead-Gen Platform: What Are You Really Buying?
One hands you leads. The other puts sold units on the board. How to compare them.
[Date] · 6 min read
Coming soon
Next in the playbook
- Why first-class postage is a data strategy
- The 10 minutes your salespeople waste on every walk-in
- Stair-step math: when one weekend pays for itself